SEO & SOCIAL MEDIA PROMOTIONS
Search Engine Optimization (SEO), a form of Internet marketing, is a process of analyzing and editing your website in order to increase your natural search engine rankings for key terms relevant to your target audiences
The Benefits of SEO
When executed properly, the return on investment for search engine optimization can be very high, even when compared to traditional methods such as print advertising and direct mail marketing. Search engine optimization is one of the few marketing strategies where your prospects initiate the contact process by seeking information about organizations just like yours.
The SEO Campaign Process
The Search Engine Optimization process is typically executed as a three-month campaign, broken down into the following phases:
PHASE I: Discovery/Research
An initial analysis of your current website and the terms used to reach your target audiences online is a critical first step toward an effective and lasting search engine strategy. The Discovery phase helps to objectively assess your site for search engine-friendliness and tells us exactly how your site is currently performing in the major search engines. We also work with you to identify strategic terms related to your business goals. This information can then be utilized to establish a baseline for future reference and help you format your site for improved search engine positioning.
PHASE II: Implementation
The Implementation phase is where the Phase I research is put to use by optimizing your site pages for your target terms and improved search engine performance.
PHASE III: Analysis
Post-optimization analysis allows for the measurement of campaign outcomes and return on investment.
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